Making money through blogging requires a carefully thought out topic. If you have an existing blog with a small audience, be honest when considering whether the topic has broad appeal and that it isn’t already being covered by other established bloggers. If it does, great, otherwise, there’s nothing wrong with starting a second blog that will be more successful in attracting an audience, Marketing itself and making money through a variety of methods described below:
Find Your Inspiration
Write down every topic you are knowledgeable or passionate about
You’ll have a much easier time making money from a blog you are interested in, rather than trying to write content you don’t like because you think it will make money. Some examples are hobbies that you enjoy, your career, or some specific and miscellaneous knowledge you have.
- Some of the most financially successful blogs provide news on a specific topic or targeted to a popular demographic. Mashable, a blog focussed primairly on social media news was founded by a teenager in 2005 and now attracts millions of dollars in investment funding.
- Many blogs post funny videos and mages around a certain topic. Fail blog is a very famous example, posting examples of mishaps, misspellings and other stupid actions. it makes it’s money primarily through advertising and now sells a highly successful book as well.
- Some blogs are focused on getting paid to provide links to news articles, company stores, or other third party websites. The most financially successful of these range the Drudge, a blog composed almost entirely of conservative-learning news links to Smashing Magazine, a site that provides advice and product reviews to help software developers.
- Additional Common topics covered by the most valuable blogs include business (Business Insider) sports (SBNation), celebrity gossip (Perez Hilton) and music (Pitchfork)
Narrow down the topics by reflecting on profitability and other goals
In order to make money, you’ll need to find a niche that other people haven’t filled already, but is still popular enough to attract a significant number of visitors. You may also want to consider other factors, such as money you’d have to spend if your blog focused on reviewing products that you in turn would have to buy.
- Choose a specific niche, not a broad topic. Write about training for marathons, not general fitness, write about making glass jewellery, ,not arts and craftsss, it’s all about knowing the market and what really interests people.
- If you want to be famous or reach a wide audience you will have to choose something slightly broader and work hard to make the best content for that topic. A subtopic relating to fitness, finance or relationship advice is likely to reach the most the most people, consider specific but broadly applicable topics such as managing money in college or a marriage counselling blog.
Do your research
Search for blogs that cover similar topics, use a search engine and the search bar on blog hosting sites to find blog that cover your topic or a related topic. Read a few blog posts from the most popular ones, or ones that show up fairly high on the search rankings, have the most comments, or display a readership of 20,000 or more. Get an idea for how much interest and competition there is.
- If you can’t find any popular blogs related to your topic, you probably went too niche. People interested in a topic will often visit several related blogs and each blogger can link to the other to direct more traffic to each site.
- If you find a popular blog that covers your topic, be aware that it will be difficult to compete with them. Try to tweak your topic to a slightly different but related subject, so you complement the popular blogs instead of trying to overtake them.
Test how knowledgeable you are about your chosen topic
If you’re not sure you have enough to write about, try writing as many article headlines as you can before you create your blog. If you can’t think of at least thirty that fit your topic, you should choose something else that you know more about.
Deciding on a blogging platform
Consider a free blogging service
Many people opt to create a free blog using popular services such as wordpress.com or Google Blogger. This a good option for people who aren’t familiar with web design, don’t want to pay for their own hosting, or enjoy the ease and stability that comes with these services. These services do have limitations on how you can make money using them, so make sure your blog doesn’t break the terms of service.
- WordPress.com – WordPress supports limited advertising, pay-pal links and limited affiliate links. The website will not host blogs that contain third party ad services, banner ads, sites primarily used for affiliate links, or any advertisements for get rich quick schemes, gambling, pornography, multi-level marketing or “Disreputable merchants”
- Google Blogger – Blogger supports advertising through google ad-sense, pay-pal links and limited affiliate links. If you use excessive affiliate links, fail to add relevant content when including affiliate links, ,or get paid to increase someones search engine ranking Google will move your blog much lower in the search rankings, greatly decreasing your audience traffic.
Consider hosting your own blog
If you purchase your own domain name you will need to pay a hosting service monthly or annual fees to keep your website available.
The advantage of this is greater customisation, greater control over how to monetise your blog, and direct access to information on blog traffic for analysis.
- If you aren’t familiar with web design, you should have a knowledgeable friend assist you. Self hosted blogs are more easily affected by hackers or by mistakes from inexperienced owners.
- Choose an easy-to-remember domain name ad use (yourname).com when possible if you are an author or other public figure.
- Confusingly, wordpress.org allows you to use wordpress software on your own self-hosted blog. This is a good choice if you are familiar with wordpress.com, a free blog hosting service described above, but want the advantages of your own site.
Creating Compelling Content
Create and Customise your blog
If you are using a free service there should a tutorial to guide you through the intial steps of setting up your own blog, as well as a forum for people to askk questions. If you are hosting your own site, you will need someone with web design experience to customise your blog, or you can use software such as wordpress.org to use the same structures available at free services.
- Most of these blog hosting services come with paid upgrades that allow greater customisation and other benefits. Consider sticking with the free version until your blog turns out to be successful.
Write original content
Come up with your own topics for each blog post, and write the post yourself instead of tweaking or copy-pasting someone else’s work. Readers will come to your blog if they enjoy your writing style and choice of topic, not to read rehashed content they can easily find elsewhere.
- You can gain readers by posting content that wasn’t previously available online, such as scans of obscure pre-20th century books and artwork. You should still add your own commentary around this content however.
None of the techniques for monetising your blog will matter if you let your blog stagnate. Try to post at least once a week, on a subject that fits your blogs main topic.