In order to know where you want to be, you must understand where you are now and what the gap is in between….

A goal is a dream with a deadline.  Napoleon Hill



What is your motivation? Why did you start your business? What drives you, what gets you to take action?

Like it or not unless you are setting up a charity or planning to give your products or knowledge away for free.  Time and money will probably factor pretty heavily in your ‘WHY?

 ‘To make a difference’ or ‘To be your own boss’ are factors in your decision making and have helped you decide between a having a job or running a business. Unless you are a charity you are probably not setting up a business to do it for free. Understanding what is in it for you and visualising what that means to you, will help set your goals.

Nobody on their deathbed has ever said “I wish I had spent more time at the office”.Rabbi Harold Kushner


What keeps you awake at night?  What’s the first thing you think about in the morning? Is it an abundance of or lack of one of the above? Or is it something else? Does it affect your goal?

If it’s your job to eat a frog. It’s best to do it first thing in the morning.  And if it’s your job to eat two, it’s best to eat the biggest one first. Mark Twain


Now look at your list and cross any item off if:

a)      You can’t control it

b)      Doing it won’t help you achieve your goals

c)       Not doing it won’t prevent you from achieving your goals

Keep this list, if it’s important enough to keep you awake at night and doing it or not doing it could help you or stop you achieve your goals, then we will need to consider these when we set our objectives later.

Consider how each of these points might impact your goals.


Quantify your goal and turn it into an objective. Make it real, make it specific, so it can become the basis of a plan.

A good goal is like a strenuous exercise – it makes you stretch. Mary Kay Ash

In order to earn £100,000 a year.

I need to …………..sell x number of hours of a service or y products.

Keep this analysis at a very high level – you are still scoping out where you want to be and how big the gap is from where you are now.




Consider how each of these points might impact your goals.


Who is going to help you achieve your goal?

Every company’s greatest assets are its customers, because without customers there is no company. Michael LeBoeuf 


So first, let’s look at who we want to sell our stuff to….

And what is it going to cost us (very roughly) in time and money to sell our stuff?


Consider how each of these points might impact your goals.

And then, look at who is going to help you design, build, manufacture and sell your stuff?

And what is it going to cost you (very roughly) in time and money? Understanding your capacity and your constraints, will ultimately help cost and price your product and understand where your break even points are.

Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michaelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein. ― H. Jackson Brown Jr.


Consider how each of these points might impact your goals.

Finally, on a clean sheet of paper.  List your goals for this year.



 Printable Workbook

# Click on the link below to download the workbook to help set your goals
Goal Setting



By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.